Hokoen Matcha - Eiraku 40g Ceremonial Japanese Matcha Powder

Eiraku Matcha by Hokoen

"Eiraku" is a light and refreshing matcha with a smooth, slightly creamy finish that delights the palate. Its simple and pure flavour makes it an ideal choice for everyday enjoyment. To fully appreciate its nuanced taste, we recommend brewing "Eiraku" with water at approximately 85°C (185°F), as this temperature helps to reveal its mild, slightly tart flavours without overwhelming bitterness. Compared to our "Jurei" matcha, "Eiraku" offers a lighter and more delicate experience, making it a perfect introduction to the world of matcha.

The name "Eiraku" ("永楽") carries a profound meaning, symbolizing long-lasting pleasure and tranquillity. "永" ("ei") signifies something eternal or never-ending, while "楽" ("raku") represents peace and enjoyment, free from suffering or hardship. "Eiraku" matcha is thus a tea that embodies enduring comfort and serenity, offering a moment of calm in your daily routine.

About Hokoen

Hokoen has been dedicated to producing high-quality tea for over 160 years, using only the finest tea leaves harvested from our own plantations. By managing the entire process from cultivation to production and sales, we ensure that our customers receive top-quality tea at reasonable prices. The freshness and aroma of our teas, carefully roasted and ground, are a testament to our commitment to excellence.