Hokoen Matcha - Myouju 40g Ceremonial Japanese Matcha Powder

Myouju Matcha by Hokoen

"Myouju" matcha is a robust, full-bodied tea with a velvety texture and deep, rich tones. It delivers a long, slightly creamy finish, complemented by mellow bitter notes, making it an excellent choice for those who appreciate the bold flavours of traditional usucha (thin tea). To fully enjoy its complexity, it’s essential to brew "Myouju" with water heated to at least 80°C, as cooler temperatures may intensify its bitterness. Compared to "Koushu," "Myouju" offers a more full-bodied and sweeter experience.

The name "Myouju" ("妙寿") carries a profound and nuanced meaning. The character "妙" ("myou") encompasses ideas of exquisiteness, charm, and even a touch of the miraculous, while "寿" ("ju") relates to longevity and happiness. The tea maker has bestowed this name upon the tea with a sense of complete joy, reflecting the exceptional quality and delightful experience "Myouju" matcha brings to those who savour it.

About Hokoen

Hokoen has been dedicated to producing high-quality tea for over 160 years, using only the finest tea leaves harvested from our own plantations. By managing the entire process from cultivation to production and sales, we ensure that our customers receive top-quality tea at reasonable prices. The freshness and aroma of our teas, carefully roasted and ground, are a testament to our commitment to excellence.