Seren Matcha - Haru Ceremonial Matcha (First Harvest)

Haru Ceremonial Grade Matcha by Seren

Note: this pre-order is scheduled for Late August 2025 delivery

Sweet • Creamy • Umami

Meet Haru, our debut blend from Uji, Kyoto — the birthplace of matcha. Hand‑picked in the first harvest, shade‑grown for 29 days, and stone‑milled slow, Haru is crafted for balance: a soft, creamy morning cup with vivid umami that also holds its own in a latte.

Why you’ll love it

• Creamy, low‑bitterness profile – ultra‑smooth with natural sweetness and a rounded umami finish.
• First harvest leaves – tender new growth for higher amino acids and a silkier mouthfeel.
• Cultivar craft – a considered blend of Saemidori (creamy, sweet) and Yutakamidori (depth, umami).
• Shade‑grown 29 days – concentrates chlorophyll and L‑theanine for that luminous jade colour and calm focus.
• Stone‑milled in small batches – finer particles, thicker crema, better suspension.
• Versatile – beautiful as usucha (thin tea) or pull a short, intense koicha shot; excellent for matcha lattes.

Taste

Creamy and gentle to start, sweet green notes through the mid‑palate, finishing with clean, savoury umami. Think soft morning light rather than bitterness or grassiness.

Origin & Process

• Region: Uji, Kyoto, Japan
• Harvest: First flush (shincha season)
• Cultivars: Saemidori & Yutakamidori
• Shading: 29 days under traditional coverings
• Picked: Hand‑picked, hand‑sorted
• Milling: Granite stone‑milled at low speed to protect aroma

How to make it

Usucha (straight matcha)

1. Sift 2 g (about 1 tsp).
2. Add 60–70 ml water at 70–80°C.
3. Whisk briskly in an M‑motion for 15–20 seconds until glossy and foamy.
4. Sip as is, or top with a little hot water to taste.

Matcha Latte

1. Sift 2–3 g matcha.
2. Whisk with 30–40 ml hot water (70–80°C) to a smooth, thick concentrate.
3. Add 150–200 ml hot or iced milk of choice. (Full‑cream and oat both shine.)
4. Sweeten if you like — Haru is naturally sweet.

Good to know

• Servings: ~15–20 cups per 30 g tin (at 2 g per serve).
• Caffeine: roughly like a green tea; balanced by L‑theanine for a calm, focused lift.
• Storage: Keep sealed, cool, and away from light and odours. Refrigerate after opening if you’ll take longer than a few weeks to finish; return to room temp before use.

Made with respect

Haru reflects centuries‑old Japanese tea craft through a modern, minimalist lens. Sourced from small, family‑run farms in Uji and finished with uncompromising care, it’s matcha you’ll look forward to every morning.