You found the secret door. Early access for subscribers opens 7:00pm AEST, Tue 26 Aug. Public launch at 8:00pm. 100+ pre-orders already gone and 500+ on the waitlist. Haru will move fast.
Haru Ceremonial Grade Matcha by Seren
Sweet • Creamy • Umami
Meet Haru, our debut ceremonial blend from Uji, Kyoto - the birthplace of matcha. Hand‑picked in the first harvest, shade‑grown for 29 days, and stone‑milled slow, it's crafted for balance: a soft creamy morning cup with vivid umami that also holds its own in a latte.
Origin & Process
Region: Uji, Kyoto, Japan
Harvest: First flush (shincha season)
Cultivars:Saemidori & Yutakamidori
Shading:29 days under traditional coverings
Picked: Hand‑picked, hand‑sorted
Milling: Granite stone‑milled at low speed to protect aroma
Crafted with respect
Haru reflects centuries‑old Japanese tea craft through a modern, minimalist lens. Sourced from small, family‑run farms in Uji and finished with uncompromising care, it’s matcha you’ll look forward to every morning.
